Brand identity and broadcast graphics work for the MLB's Baltimore Orioles, built for season-long deployment.
The Orioles needed a brand and broadcast system that could carry across in-stadium, broadcast, and social, built with the in-house team's deployment cadence in mind.
Strong color discipline. Modular. Built to flex from regular-season game night to special-occasion moments.
We built the system as a component library: hero plates, lower thirds, transitions, sponsor moments, intro frames. Each module flexible enough to handle theme nights without rebuilding from scratch.
Built to deploy, not just to look pretty in a deck.
A brand system shaped around the deployment cadence.The Flannel · for the Baltimore Orioles
Delivered the modular brand and broadcast system, then handed off as an editor-ready toolkit for the Orioles' in-house creative team.
One studio handoff, season-long output.
25-minute intro call. Bring your brief. We'll bring a perspective.
contact@theflannel.com