"Energy Unlocked" - the centerpiece brand film for the KOSMOS PRO V launch. Kinetic-chain animation, CAD-accurate paddle build, full launch toolkit.
The Flannel partnered with JOOLA to build the centerpiece brand film for the KOSMOS PRO V launch, the campaign moment that introduced "Energy Unlocked" as the platform idea. We scripted, edited, and produced the full 3D visualization that made the tagline tangible.
The hero sequence required a custom 3D build of the paddle from real CAD data - every layer of the carbon construction, the propulsion core, the surface texture mapped with the same precision the engineering team designed it with.
Energy effects, sub-surface light, and material-accurate finishes were all rendered in-house.
One continuous transfer of force. Athlete to paddle to ball.The Flannel · Lead Studio
The film became the anchor asset of the launch and one of the most-viewed product moments on JOOLA's social channels for the cycle. Beyond the hero film, the same 3D system fed an editor-ready toolkit of cutdowns, vertical edits, and isolated paddle reveals used across athlete partner content, retail, and paid social.
25-minute intro call. Bring your brief. We'll bring a perspective.
contact@theflannel.com