Turning a jersey reveal into a takeover of the city of D.C. A full-season graphics package built around the most-recognizable visual signature in the capital.
The NBA's City Edition jerseys aren't just merch - they're brand moments. The Wizards' 2022-23 City Edition was built around the cherry blossom, D.C.'s most recognizable visual signature.
The team needed a graphics package that could carry that idea across the entire season: in-arena moments, broadcast graphics, social content, sponsor bumpers, and game-night theatre. Not a one-off open. A brand world.
We took the City Edition brand guide and turned it into one.
The City Edition brand guide leaned heavily on cherry blossom illustration. Beautiful, but flat - designed to live on jerseys and merch, not to carry a film world.
We supplemented those illustrations with photo-realistic blossoms, branches, and falling petals. The result was a hybrid look that read as the City Edition language extended into broadcast - illustration and 3D talking to each other across every element.
The system covered headshots, matchups, the logo loop, sponsor bumpers, the open, and in-arena assets. Each piece designed to feel like the same season, the same takeover. Every Wizards game night, D.C. bloomed.
Cherry blossoms, in 4K, taking over D.C.The Flannel · Lead Studio
Headshots, matchups, logo loop, sponsor bumpers, open direction, in-arena moments, and social. Every asset built to live across broadcast, in-venue, and post-game social - a single visual language carrying the City Edition season end to end.
Production-grade execution for the NBA's most-watched merchandise moment of the year.
25-minute intro call. Bring your brief. We'll bring a perspective.
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